WEBSITES - STRATEGICALLY DESIGNED TO GROW YOUR BUSINESS

 

I use the same strategic process that I've used with large corporations, but condensed and more efficient specifically for the smaller business. 

 

01

Kick-Off: Consultation, Proposal, Timeline

02

In-depth Questionnaire 

03

Brand Strategy

04

Site Requirements, Site Map & Mood Board

04.5

Brand Identity (if needed)

05

Site Design Concepts

06

Develop Full Site & Photo Brief

06.5

Photoshoot (if needed)

07

Launch

 
 

“I was so impressed with your ability to take a ton of my ideas, personality traits, strengths, business plans, hopes and dreams and then bring them back to me in the most organized, pointed, precise way. ”

Marisa Mazur
Real Estate Agent

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LET'S BUILD YOUR WEBSITE

 

We'll start with an in-depth understanding of your brand and then bring it to life through a business-building website. 

 

 
 
 

01

BRAND STRATEGY

We'll dig deep to establish your brand strategy - who you are to whom and why - so that you connect with your ideal clients in a meaningful and beautiful way. 

    - Brand Positioning
    - Competitive Landscape
    - Ideal Clients
    - Brand Personality
    - Brand Values

 
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02

WEBSITE DESIGN & DEVELOPMENT

Based on your brand strategy, we'll develop a website that makes a powerful connection with your potential and current customers. 

   
- Website requirements
    - Sitemap (outline) 
    - Mood Board
    - 2 design drafts to chose from
    - 5-6 page Squarespace website

 
 
 

YOU CAN ADD:

 

BUSINESS PLAN REVIEW

One full review of your draft business plan with clear instructions on how to complete a profitable business vision. 

CONTENT STRATEGY

A strategic plan to guide you through 3 months of content creation for your website and social media. 

 

 

BRAND IDENTITY

Based on your brand strategy, we'll develop a look and feel for your brand, including a logo, logo variations, color palette, and font system. Learn more about our branding services

STATIONARY

Letterhead, Business Card, Powerpoint Template, Notecards

 

 
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READY TO GET STARTED?

Let's chat, and I'll put together a custom quote for you. 

 
 
 
 

QUESTIONS?

Q1. WHAT TYPE OF CLIENTS DO YOU WORK WITH?

I typically work with smaller businesses and organizations, or entrepreneurs, who need professional work but don't yet have the budget for a full-service agency. 165 percent is a great match for interior designers, restuarants, florists, boutiques, healthcare organizations, business service providers, real estate professionals, artists, photographers and more. Don't hesitate to reach out to see if we're a match.

Q2. HOW DO WE GET STARTED?

Because every business is different, I like to schedule a 30-minute consultation to hear about your business and website needs. I’ll then put together a custom proposal so that you’ll know the exact process and investment up front. With a signed contract and 50% deposit, I’ll schedule your project into our work flow.

Q3. ARE YOUR WEBSITES CUSTOM OR DO YOU USE TEMPLATES?

Yes and yes. I develop all websites leveraging the Squarespace platform. Squarespace offers beautiful design templates that act as our base. Security is covered and ongoing, hosting is included, incredible customer service is provided for both us as developers and you as the website owner, and fully responsive websites are the norm.

While I use templates as a starting point, they do not determine how I ultimately design the website. Rather, your business and website needs determine how I structure and design your website, using custom code when needed.

I'm proud to be part of Squarespace Circle, a Squarespace group for developers, through which I'm able to get optimized care with Squarespace and pass on a 20% discount directly to my clients.

Q4. DO YOU OFFER WEBSITE CONSULTATIONS IF I DON'T NEED A NEW WEBSITE?

Yes, absolutely. If you have website questions but don't need a new or refreshed website, you might be interested in scheduling a Clarity Hour.

Q5. HOW MUCH DOES A WEBSITE COST?

Because every business’s website needs are different, let’s schedule a consultation to chat about what you need and I can put together a custom proposal for you. But you want to know something to get an idea if you’re in the right place or not, right? To give you a general idea, smaller websites using your existing content and photography start at $4,000.

Q6. ARE THERE OTHER COSTS WE SHOULD BE AWARE OF?

Photography is the one other significant cost. I require our clients to utilize professional photography, as it significantly impacts the quality of your website. Stock photography is the lower-cost option and can be used in some cases. When a photo shoot is needed, I work with our clients on determining photography needs, photographer selection as well as shoot prep and creative direction.

Other out-of-pocket costs include Squarespace fees, legal fees if needed for Privacy Policies and Disclaimers, photo retouching and stock images such as icons if needed.

Q7. HOW LONG DOES A WEBSITE PROJECT TAKE?

Website projects can take anywhere from 3 weeks to 3+ months. The variation depends primarily on what assets you already have available, such as photography, and how many decisions makers you have on your team.

 
 
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