BRAND REFRESH + WEBSITE

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RCG PAINTING

RCG Painting needed a brand refresh and a new website to attract the right customers and fill their schedule. 

 

 
 
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OVERVIEW

Like many small businesses, RCG Painting started with a very basic logo and website. However, it was impacting their customer acquisition and limiting the growth of their company.  

We started by identifying who RCG Painting is to whom, their positioning. We needed to match the level of their service to the right level of customer. In order to avoid costly updates to all their materials, we simply refreshed their logo, and we rounded our their brand with a full brand identity including color palette and font styles. 

Their new website quickly communicates their level of professionalism and craftsmanship, and allows potential customers to schedule a free estimate via text, a business-critical feature since RCG's owner is available via text but not email while on job sites.

Immediately following the website launch and an online directory overhaul, RCG Painting was able to book out their services for several months. 

 

BRAND POSITIONING

RCG Painting is a Beaverton, OR based family-owned painting company who turns a house into home by bringing life and energy to it through affordable, high-quality professionalism and craftsmanship.

 
 
 

BRAND MOOD BOARD

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OLD LOGO

 
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LOGO REFRESH

 
 
 
 
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OLD WEBSITE

 

 
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NEW WEBSITE

 
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REFRESH YOUR BRAND

Let's chat, and I'll put together a custom quote for you.