LET'S WORK TOGETHER
Whether you're just getting started or you've been in business for a while and have reached an optimization point, you can think of 165 percent as your personal marketing department.
We'll work together to first determine where your business is at and where you should focus. As a small business owner, I understand the need to prioritize and focus your efforts on what will move your business in the right direction. Take a look at the list below. If you know what you're interested in, great. Let's chat. But if not, don't worry. Let's set up a time to discuss where you are, and I can point you in the right direction.
My services are based on a combination of consulting and teaching, as well as full-service offerings (such as brand strategy, identity and website development) when appropriate. I will provide you with a wealth of knowledge, but I also understand that small business owners need to invest their resources very carefully. A full-service agency isn't often the right answer. I'll help you determine where and when you need to invest, and I'll also teach you what you can do yourself.
BRING YOUR BRAND VISION TO LIFE
I work with select design partners to ensure that we bring your brand strategy to life visually.
CREATE AN IMPACTFUL BRAND
BRAND STRATEGY BOOK
Your brand strategy is the core of your business success. We will determine WHAT you are to WHOM and WHY. Your brand strategy book will be a custom guide to drive your business to make an impact and serve your customers.
ENSURE YOU BUILD A WEBSITE THAT DRIVES YOUR BUSINESS
Sadly, skipping this step is one of the most common mistakes I see small business owners make. A strategic plan for your website ensures that you develop a website to meet your business objectives. It's not just a pretty face.
CREATE A BEAUTIFUL, BUSINESS-BUILDING WEBSITE
Depending on a the strategic plan we develop for your site, we'll determine if you're able to develop your website yourself, whether I'll develop your website for you or if you need to hire a web development team. No matter your direction, I'll be your partner along the journey.
DRIVE BUSINESS BY IMPROVING YOUR EXISTING WEBSITE
You already have a website, but you're not seeing the results you'd like. From analytics to best practices to your specific goals, I'll evaluate your website and provide an improvement plan, including assistance with resource identification.
OPTIMIZE YOUR COMMUNICATION
EMAIL, SOCIAL MEDIA, CONTENT PLAN
I'll lead you through the process to create and optimize your email communication, your social media plan and posts, as well as how to create a meaningful content marketing plan.
CREATE A PLAN TO REACH AND CONVERT NEW AND CURRENT CUSTOMERS
I'll walk you through how to evaluate the best media, tactics or events to reach your specific audience; how to test and optimize; and how to determine success.
KNOW YOUR AUDIENCE
MARKET RESEARCH & SURVEY DESIGN
Based on where your business is at, we'll determine if you need an analysis of current customers or a broader assessment of potential customers. Through data analysis, focus groups, and/or surveys, we'll unlock true insights to meet your customers' needs.
REVIEW YOUR BUSINESS FOR GROWTH
A customized review of your individual business status, including financial records, customer data, website and advertising analytics to determine your priority next steps for growth.
GROW YOUR BUSINESS
PERSONAL 1:1 ONGOING SUPPORT
It's easy to let marketing and business development fall to the side as you focus on the core of your business. It's just as easy to become consumed with the noise surrounding everything you're supposed to be doing - social media, PR, sales, investments, advertising, search, website analytics. We'll work together on a regular basis to provide you with clear priorities and accountability to ensure that your marketing efforts are in fact growing your business.
BUILD YOUR BUSINESS
PERSONAL 1:1 ONGOING SUPPORT
As you start a business, it can be incredibly hard to focus on a plan and sift through the multiple, seemingly never-ending steps needed to get off the ground. I'll work with you on a regular basis (weekly or bi-weekly) to help you focus and remain accountable. The faster you're able to cut through the noise and launch your business, the faster you'll reach your income potential.